i just walked over to the farmers' market (the third and fairfax one, which i like to think of as my farmers' market (that it no longer has much to do with farmers notwithstanding)), and next to singapore's banana leaf, where a very friendly produce man used to talk to me in spanish, was a giant white ad with big pastelly bubbles and a big la times endorsement, in nonthreatening sans-serif typeface -- natch, for that deliciously tangy fluff. that's right friends, pinkberry is coming to the farmers' market. i like pinkberry, but i feel a little weird about this. like, although i'm all about going back to basics and being able to identify yogurt as yogurt and not as a vaguely chocolate tasting chemical cocktail blasted with air, i've managed to steer clear of the giant pink fadmonster that has taken over los angeles in the past year. and now it's decided to plop itself, for all intents and purpose, in my backyard.
i harbor some romantic thoughts about the farmers' market. i know, it's got its starbucks, its johnny rockets, and now a coffee bean to boot, but still, it's mostly local establishments, lots of mom-and-pops, and what may be the oldest pizza in the city. once someone at work, new to los angeles, said in passing, "i really like the food court at the grove." it made me so sad. this place predates the grove by over seventy years, and despite a cheesy old-timey gas station straight out of main street, usa, tends to have a good sense of its own history. throwing in a pinkberry, with all its light-as-air vibes, just throws things off to me.
having said all that, i complained about the grove when they first built it (and still do!), but manage to go to barnes and noble, the movie theater, the apple store, anthropologie, more than i care to admit. dancing fountains and all, the place sucks you in. i'm sure the same will occur with pinkberry. i mean, real yogurt and fresh fruit. how long can my grinchiness hold out?