Monday, July 21, 2008

the thing about sorbetto

here's the thing about this sorbetto business. so, the story goes, starbucks goes to italy, discovers this new authentic amazing drink -- or smoothie...or chilly bliss...whatever, i get tired trying to figure out what it is -- and starbucks is so giddily excited about its italian discovery that it has to immediately come back home and install it behind every counter.

i don't buy this. because, see, there already is this other chilly bliss that the italians call 'sorbetto', and this weird odd cup-o-pinkberry-and-pink-stuff ain't it. it's not new, we've known about it for years.  here in the states, we call it 'sorbet', and it doesn't come with a straw.

at the very least, you'd think they'd come up with a name for this thing they plucked right out of italia that didn't already apply to something we're already fully aware of.  insulting to our intelligence much?  yep, little bit.

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